Birthday cards are a great way to tell and show the kids you love them. We like to send a "Birthday Coupon" with the birthday card. The kids bring the coupon back to church for their birthday candy bar. It shows our kids that we care about them, and it is a great evangelistic tool for visitors. I have had kids come back with their birthday coupons three months later to get their candy bar, begging their parents the entire three months to go back to church to get it.
This is also good to do for Christmas. We send out a "Christmas Coupon" that can be redeemed the next time they are in church.
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